Transforming Customer Experience in the Utilities Industry
Despite what you may have heard, cold calling is very much alive and well. Every market is different, every vertical buys differently, but MSPs that focus on net new (vs. referral based) business development generate as much as 500 percent ROI after investing two years in outbound prospecting.
So, why do some MSPs succeed in outbound prospecting while others flounder? What do great MSP sales organizations do that their counterparts don’t? In this eBook, we’ll address some key points and offer suggestions on how to make meaningful changes to your sales process.