B2B Marketer's Ultimate Guide to Account-Based Marketing

 
Download Your FREE ABM Guide for 2020 Here:

The rise of “inbound” methodologies surpassing “outbound” efforts brought a paradigm shift in the way marketing influenced revenues—especially in the realm of B2B. Not so long after, while “inbound” became a growth mantra, there’s something in the making behind the scenes.

Account-Based Marketing, a marketing practice that has “inbound” as its core but aims at one or many specific target accounts, has started to positively shake the ecosystem.

A FlipMyFunnel survey has found that companies using ABM generated 200% more revenue; ITSMA reported that companies with ABM in practice improved reputation 84% and inflated customer relationships 74% more.

And ABM’s positive impact is here to stay, as it’s been proving to be the magical mix of sales and marketing as companies with ABM keep reporting sustainable results.

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YDP Global is a B2B Data Research & Demand Generation hub that fuels sales & marketing teams of global organizations.

 

Our solutions are designed to meet the customised needs of our clients by way of ongoing consultation. YDP Global is known for building robust client relationships by recommending future-ready Go-to-Market strategies.

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