The rise of “inbound” methodologies surpassing “outbound” efforts brought a paradigm shift in the way marketing influenced revenues—especially in the realm of B2B. Not so long after, while “inbound” became a growth mantra, there’s something in the making behind the scenes.
Account-Based Marketing, a marketing practice that has “inbound” as its core but aims at one or many specific target accounts, has started to positively shake the ecosystem.
A FlipMyFunnel survey has found that companies using ABM generated 200% more revenue; ITSMA reported that companies with ABM in practice improved reputation 84% and inflated customer relationships 74% more.
And ABM’s positive impact is here to stay, as it’s been proving to be the magical mix of sales and marketing as companies with ABM keep reporting sustainable results.